first-Year University Project
Duration: 3 Weeks
Duration: 3 Weeks
Breif
Design 100g of Cadbury Dairy Milk and its packaging for a new consumption moment. The chocolate must move beyond the standard bar format, enhance the eating experience, and eliminate single-use plastic all while staying true to Cadbury’s brand and audience.
Chosen Moment Rakhi a festival where sisters tie a Rakhi on their brother’s wrist, and end the ritual by feeding them something sweet.
Description
Cadbury is already part of Rakhi in many homes, but its standard packaging feels out of sync with the intimacy of the ritual. Traditionally, sisters feed their brothers a sweet “muh meetha karna “ after tying the Rakhi.
This redesign transforms Dairy Milk into a single, bite-sized piece, inspired by traditional mithai, and shaped to reflect the ritual of feeding.
It’s not just chocolate anymore it becomes part of the gesture, honoring tradition while adapting to modern India.
Research
Story board of use
Process