first-Year University Project
Duration: 3 Weeks
Duration: 3 Weeks
brief
To design 100g of milk chocolate and its packaging for Cadbury Dairy Milk, addressing an untapped consumption moment and consumer behavior identified through research. The design must move beyond a traditional chocolate bar, offering an innovative form that enhances the eating experience while aligning with Cadbury’s brand values, target audience, and rituals. Additionally, the packaging must be sustainable, eliminating single-use plastics, and the final outcome should deliver a technically sound, consumer-delighting product that reinvents the way chocolate is experienced.
Chosen moment
To redesign the shape of Dairy Milk chocolates for Rakhi, making it more culturally relevant, symbolic of sibling love, and visually engaging. The goal is to enhance the emotional and festive value of the product, making it feel more thoughtful, celebratory, and distinctly Indian.
reaserch
story board of use
process